What is World Building?
World building for immersive experiences is the process of creating rich narrative worlds, environments, and rules that shape how participants explore and interact, unlike traditional events or theatre, the space itself becomes an active and vital part of the story.
How Do We Build Worlds?
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Spatial Design
We begin with spatial design to visualise how the environment should look and function, shaping the space itself to immerse participants, guide interaction, and play a central role in telling the story.
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Building the World and designing Interactive Props
We design and construct actual builds within the space, meaning working with our architectural design team to create any built environment required for the experience. We will also deliver interactive props that invite participants to touch, play, and engage, adding depth, intrigue, and meaningful moments of discovery within the immersive experience.
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Atmosphere & Sensory Design
Atmosphere and sensory design is the process of shaping sound, light, scent, and environmental effects to create mood, guide emotion, and make the world feel alive and believable.
Let’s Break Down Our World Building Services
Spatial Design & Layout Planning
We design the physical journey of an experience, planning audience flow and spatial layout to ensure every step feels intuitive, immersive, and story-driven. Using detailed visualisations and 3D models, we bring ideas to life early in the process, helping teams clearly see and refine the world before anything is built.
Set Dressing & Environment Styling
We transform spaces through themed styling, textures, and scenic detail, crafting environments that feel authentic, atmospheric and rich with story.
Interactive Prop Design & Fabrication
Our team designs and builds responsive, tactile props that invite participants to interact, solve, and play adding depth, mystery and discovery to the world.
Costume Design & Character Aesthetics
We create distinctive costumes and character looks that instantly communicate personality, setting, and narrative, enriching the world through visual storytelling.
Atmosphere & Sensory Design
Through lighting, sound, scent and environmental effects, we shape mood and emotion, turning a space into a living, breathing world.
Creative Direction & Story Leadership
We guide the overall creative vision, ensuring story, design and technology work together seamlessly to deliver a coherent and captivating experience.
