About Us

We Are Puzzle Junction

Puzzle Junction is a dynamic and innovative creative production company specialising in immersive experiences that captivate, inspire, and bring people together. We are passionate about narrative-driven design and are experts in crafting multi-generational experiences that are emotionally resonant, intellectually engaging, and memorable for everyone involved. We believe immersive work should be more than spectacle, it should tell meaningful stories that allow participants of all ages to step into worlds that feel alive, personal, and full of possibility.

What makes us different is our commitment to crafting experiences where story leads the way. We design worlds that welcome children, families, and adults alike into environments filled with wonder, meaning, and playful discovery. Whether the space is physical, digital, or somewhere in-between, we aim to make every participant feel seen, involved, and excited to explore.

Drawing on many years of expertise in event management, marketing strategy, creative direction, and digital design, Puzzle Junction brings a uniquely holistic approach to immersive production. Our projects deliver complete sensory engagement, vividly bringing alternate realities to life in ways that are deeply engaging and unforgettable. Participants aren’t just observers—they become part of the story, shaping their own journey through the experience.

Since our founding in 2021, Puzzle Junction has grown a skilled in-house team specialising in immersive experience development, immersive learning design, mixed-reality production, event management, and world building. In 2024, we expanded our capabilities further with advanced digital technologies, enabling us to create innovative mixed-reality and XR experiences that blend imagination with cutting-edge design. With over 15 years of large-scale creative production behind us, we guide every project with care, clarity, and a love for the craft—from initial idea to final delivery.

Puzzle Junction is led by Creative Director Eleanor Appleton, who champions collaboration and believes great worlds are built through shared creativity. We are always excited to meet new partners, artists, innovators, and organisations who share our passion for storytelling and meaningful experiences. If you’d like to explore what we can create together, we would love to hear from you.